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Marketing For Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind

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Is marketing sucking the joy out of your writing life? Do you wish you could spend more time writing and less time selling? Do you suffer from platform paranoia or social marketing madness? Are you stressed because you can't keep up with the latest marketing gimmicks and perpetual-motion author-entrepreneurs? Here's good news: Marketing For Writers Who Hate Marketing Is marketing sucking the joy out of your writing life? Do you wish you could spend more time writing and less time selling? Do you suffer from platform paranoia or social marketing madness? Are you stressed because you can't keep up with the latest marketing gimmicks and perpetual-motion author-entrepreneurs? Here's good news: Marketing For Writers Who Hate Marketing will show you how to have the kind of writing life you long for by dispelling the marketing myths that weigh you down. You'll learn what works best, what doesn't, and how a few simple strategies are all you need to get the most out of your marketing efforts. Marketing For Writers Who Hate Marketing will help you prioritize your marketing so you can concentrate on the handful of tools that are most effective, and eliminate the worry that you're never doing enough. It will teach you: • The #1 most effective marketing tool ... one you already love! • How to maximize the all-important first impression your book makes on a browser. • How to turn browsers into readers. • How to turn readers into fans. • Pricing as a strategic marketing tool. • How to grow and nurture an email list. • All the time-sucking practices you can avoid so you're free to write! • And more. Whether your are self-publishing or working with a traditional publisher –– or both –– you need to know how to market smart. This book will show you how.


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Is marketing sucking the joy out of your writing life? Do you wish you could spend more time writing and less time selling? Do you suffer from platform paranoia or social marketing madness? Are you stressed because you can't keep up with the latest marketing gimmicks and perpetual-motion author-entrepreneurs? Here's good news: Marketing For Writers Who Hate Marketing Is marketing sucking the joy out of your writing life? Do you wish you could spend more time writing and less time selling? Do you suffer from platform paranoia or social marketing madness? Are you stressed because you can't keep up with the latest marketing gimmicks and perpetual-motion author-entrepreneurs? Here's good news: Marketing For Writers Who Hate Marketing will show you how to have the kind of writing life you long for by dispelling the marketing myths that weigh you down. You'll learn what works best, what doesn't, and how a few simple strategies are all you need to get the most out of your marketing efforts. Marketing For Writers Who Hate Marketing will help you prioritize your marketing so you can concentrate on the handful of tools that are most effective, and eliminate the worry that you're never doing enough. It will teach you: • The #1 most effective marketing tool ... one you already love! • How to maximize the all-important first impression your book makes on a browser. • How to turn browsers into readers. • How to turn readers into fans. • Pricing as a strategic marketing tool. • How to grow and nurture an email list. • All the time-sucking practices you can avoid so you're free to write! • And more. Whether your are self-publishing or working with a traditional publisher –– or both –– you need to know how to market smart. This book will show you how.

30 review for Marketing For Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind

  1. 4 out of 5

    Christine Rains

    I am one of those writers who hates marketing, especially being an indie author where it feels like I'm shouting out into the void. This is a fantastic book with practical advice which will be very handy for new authors. For a writer that's been around for a little while like me, I particularly liked it because it wasn't filled with an excess of cheerleader-like hurrahs or complicated explanations. Everything is simplified and straight-forward. Bell also emphasizes writing and improving on your I am one of those writers who hates marketing, especially being an indie author where it feels like I'm shouting out into the void. This is a fantastic book with practical advice which will be very handy for new authors. For a writer that's been around for a little while like me, I particularly liked it because it wasn't filled with an excess of cheerleader-like hurrahs or complicated explanations. Everything is simplified and straight-forward. Bell also emphasizes writing and improving on your craft is more important than marketing which I wholeheartedly agree with.

  2. 4 out of 5

    Amelia

    Focus on the writing. Marketing won’t help if your book isn’t great. Social media is a distraction. That’s the main lesson here, summed up as: “Do only those things that do not affect the quality of your writing, either through physical or emotional stress.” If you want detailed information about, say, how to run a price promotion with advertising, look elsewhere. He did have some interesting suggestions about email list management, like ditching the HTML in favor of plain text. I’ll probably try Focus on the writing. Marketing won’t help if your book isn’t great. Social media is a distraction. That’s the main lesson here, summed up as: “Do only those things that do not affect the quality of your writing, either through physical or emotional stress.” If you want detailed information about, say, how to run a price promotion with advertising, look elsewhere. He did have some interesting suggestions about email list management, like ditching the HTML in favor of plain text. I’ll probably try that out. He closed with another section about focus, citing Cal Newport’s Deep Work: Rules for Focused Success in a Distracted WorldDeep Work extensively. I read that book about a month ago and I was not very impressed by it, so I kind of rolled my eyes at this section. That said, I do agree with the other reviewers that this is an important antidote to all the dozens of stress-inducing FOMO books about marketing aimed at authors these days.

  3. 4 out of 5

    Toi Thomas

    It may be a bit unfair that I’d just read another marketing book, which I loved, when I started this one for a book club. Still, I found merit in this book, along with many helpful tips that made me appreciate it. I feel confident that I will use this as a reference guide at some point down the road. What I liked: I liked that he referenced other well-known industry books. It was clear what information came from things he learned from others and what came from his own experiences. I liked that It may be a bit unfair that I’d just read another marketing book, which I loved, when I started this one for a book club. Still, I found merit in this book, along with many helpful tips that made me appreciate it. I feel confident that I will use this as a reference guide at some point down the road. What I liked: I liked that he referenced other well-known industry books. It was clear what information came from things he learned from others and what came from his own experiences. I liked that he put an emphasis on actually writing, not just the creative stuff, but the necessary stuff like copy on the book cover and in a promotion. I liked that he acknowledged the importance of a good book cover and even explained the importance of price (free isn’t always good or bad). What I didn’t like (semi-spoiler in the next paragraph): Some of his advice had an heir of absolute dos and don’ts, as opposed to tried and true suggestions. I feel like he took too much for granted. It’s as if he made the assumption that all writers were on the exact same journey he was on and came from the same background and support system. I think it’s foolish to tell an aspiring writer that they “have to” start a blog, but I also agree that it’s just as dangerous to tell them that they should not even think about it. There a few other subtle pieces of advice that seemed a bit harsh and restrictive to authors coming from different environments and going in different directions. Overall, this was a short read; very concise and easy to follow. I’d recommend it to aspiring writers with a warning to take all advice as suggestions and to be open and calculating about the career choices they make.

  4. 4 out of 5

    Heather Duff

    Read this book first! There are tons of marketing books for writers out there. Most will weigh you down with yet another list of MUST-DO strategies for success. Forget about them. Read this short (essentials-only), concise book from James Scott Bell. You'll be energized instead of sapped. Optimistic instead of overwhelmed. (And the ROE principle will keep you sane...and productive!) Now, get back to writing!

  5. 5 out of 5

    Joni Fisher

    Thank you, James Scott Bell, for freeing me from time-sucking activity! Being a new auther is much like being a new parent getting overwhelmed with advice. This book restores my confidence by helping to focus energy on the things that work.

  6. 5 out of 5

    Vania Rheault

    I usually love Bell's books. His non fiction books are a gold mine of good information for writers, even us indies. But this book disappointed me. I went in thinking he'd give good advice on marketing strategies, but beyond harping on writing a good book, and using all your free time to write, there wasn't a lot of solid advice here. I agree that lots of us need to be reminded to write and to not get caught up in social media, or the uselessness of building an author platform. Social media I usually love Bell's books. His non fiction books are a gold mine of good information for writers, even us indies. But this book disappointed me. I went in thinking he'd give good advice on marketing strategies, but beyond harping on writing a good book, and using all your free time to write, there wasn't a lot of solid advice here. I agree that lots of us need to be reminded to write and to not get caught up in social media, or the uselessness of building an author platform. Social media doesn't sell books, and doesn't matter if you're on social media if you don't have a book because you're on social media all the time. But this time Bell didn't give any good advice on how to market if you do have a couple books out beyond write more books. Eventually, you're going to have shove your books in front of readers, or you'll have a large back list without an audience. I gave this book three stars. I feel it would be more useful for an author without books published, so the book isn't to be discounted. But if you've got a handful of books published and you're looking for a solid way to put your books in front of readers, this book won't help you do that.

  7. 4 out of 5

    Juneta Key

    Another great book by Mr. Bell on writing craft and the business. His writing is informative and engaging. The info is delivered in a straightforward manner that makes for an educational and enjoyable read. I own all his books. Highly recommend.

  8. 5 out of 5

    Susan Swiderski

    This is one of the better books about writing... or more specifically, about marketing one's writing... I've ever read. And I'm not just saying that because he reaffirmed the beliefs I already had about the usefulness of some "should-do" marketing methods. :) Although I'm very grateful for the helpful tips I picked up in this book, I most appreciate the author's conversational style of writing. If you're looking for some pedantic do-it-my-way kinda book, this one isn't for you, but if you like This is one of the better books about writing... or more specifically, about marketing one's writing... I've ever read. And I'm not just saying that because he reaffirmed the beliefs I already had about the usefulness of some "should-do" marketing methods. :) Although I'm very grateful for the helpful tips I picked up in this book, I most appreciate the author's conversational style of writing. If you're looking for some pedantic do-it-my-way kinda book, this one isn't for you, but if you like the idea of receiving personal suggestions from a fellow writer who comes across like a friend... this one pulls it off nicely.

  9. 4 out of 5

    Liz Leighton

    I have spent too many precious hours researching self-publishing and marketing over the last 6 weeks because I plan to self-publish. I'm so glad I found this book because all of the other clutter I've read on marketing was mostly focused on nonfiction and didn't make any sense for a fiction writer. This book was easy to read and everything Bell said made sense. He offers a lot of valuable insights that I found nowhere else. I genuinely appreciate his concept of a social media platform, because I I have spent too many precious hours researching self-publishing and marketing over the last 6 weeks because I plan to self-publish. I'm so glad I found this book because all of the other clutter I've read on marketing was mostly focused on nonfiction and didn't make any sense for a fiction writer. This book was easy to read and everything Bell said made sense. He offers a lot of valuable insights that I found nowhere else. I genuinely appreciate his concept of a social media platform, because I have a real dislike for social media. It feels like screaming into an abyss most of the time. It's an incredible time suck and genuine conversations do not occur. This is the best marketing advice I've read or heard anywhere, for a fiction writer, and I've read a lot of books and articles and watched a lot of webinars in the past 6 weeks. James Bell did an excellent job with this book.

  10. 4 out of 5

    Kevin Tumlinson

    This is the approach that works It’s true, Facebook ads, Amazon Marketing, BookBub, and a host of other tactics can give authors a well-needed boost to their discoverability. But at its heart, Marketing is a out one thing: Increasing the odds of your customers (readers) finding your product (Books). And in the history of Marketing and everything else, nothing has proven better and more reliable than good word of mouth. What the author proposes in this book is a strategy for generating good word of This is the approach that works It’s true, Facebook ads, Amazon Marketing, BookBub, and a host of other tactics can give authors a well-needed boost to their discoverability. But at its heart, Marketing is a out one thing: Increasing the odds of your customers (readers) finding your product (Books). And in the history of Marketing and everything else, nothing has proven better and more reliable than good word of mouth. What the author proposes in this book is a strategy for generating good word of mouth. He brings us back to the most basic and primary marketing tool we have—the Books themselves. I recommend this book for authors of all stripes, and I hope you’ll pay close attention. Herein lies the secret to real and lasting success.

  11. 4 out of 5

    Katja Vartiainen

    Yeah, I really liked this book! The main reason of course is that it tells you to write. I mold this to my need as a graphic novel creator and of course I can't apply all of the book, but most of it. Coming to a point where you have an angst attack because you forgot the passwords to your billion social media accounts, it's great that somebody who's been around and learned a few things, tell you to stick to your trade and simplify things. The author isn't afraid to say things as they are. That Yeah, I really liked this book! The main reason of course is that it tells you to write. I mold this to my need as a graphic novel creator and of course I can't apply all of the book, but most of it. Coming to a point where you have an angst attack because you forgot the passwords to your billion social media accounts, it's great that somebody who's been around and learned a few things, tell you to stick to your trade and simplify things. The author isn't afraid to say things as they are. That said, things change in publishing all the time, but the principle of this book is clear: perseverance, simplification, AND WRITING, first of all. Short, simple, motivating.

  12. 4 out of 5

    L.R. Turner

    This is a good book. Writers who have been in this business for a while already know most of the information in the first few chapters, but can find value in the later chapters. This book is great for writers who are new to the business. I also found encouragement in this book. Being a writer can take it's toll; positive emotional support is always helpful.

  13. 5 out of 5

    J.Q. Rose

    Talk about taking the pressure off an author, this book does it! I sighed with relief when I realized it's okay not to be able to do it all! Just focus on writing. But not just writing a book, but writing an excellent book! Thank you, James.

  14. 5 out of 5

    Norma Huss

    I'll read any writing book James Scott Bell writes (or, one like this, related to selling one's writing). Actually, this is more about writing words that will sell. So, I've heard some of it before, but there's nothing better than reinforcing lessons probably forgotten.

  15. 4 out of 5

    Sylvia

    Solid advice implementable advice on marketing your book, that actually respects your primary objective, which is to write. Avoids the recent social media frenzy. A little light on technical instructions, but pleasant and useful.

  16. 5 out of 5

    Anthony Izzo

    James Scott Bell's writing books are among the best available. Any aspiring or professional writer would do well to read them.

  17. 4 out of 5

    Carol Preflatish

    I loved this book and can't wait to put Mr. Bell's ideas to work.

  18. 5 out of 5

    Justin

    A Good Read. This book has a lot of helpful advice for authors, but I felt it was a little dates in places.

  19. 4 out of 5

    Eldon Farrell

    A fantastic little book. Full of useful information for the author (like me) who hates marketing. Totally recommend this to anyone trying to figure out the whole book selling thing!

  20. 4 out of 5

    S. Peters

    I've considered all of James Scott Bell's books on the craft of all things "author" and "writing" my go-to books. They resonate with me - simple to follow and packed with good advice and lessons.

  21. 5 out of 5

    AnnaLee Conti

    Reading this book would have saved me a lot of time early on in my fiction-writing career. Bell has reinforced what I've come to believe. Now I can stop stressing g over anD I don't do and focus on good writing g! Thank you, James Bell.

  22. 4 out of 5

    Jim

    In the current climate of indie writer/publishers angsting about book launches and BookBubs and velocity and seemingly everything else other than focusing on what readers really want--good stories--JSB's new book for writers is a joyful read, encouraging writers to focus on the one sure-fire form of advertising--the next book. Another standout reference guide from James Scott Bell.

  23. 4 out of 5

    Debbie Johansson

    James Scott Bell's books on writing are always recommended and this is another to add to the list. With the focus being on our actual writing, marketing becomes less stressful. While I don't necessarily agree with his suggestions with regards to blogging and newsletters, for example (just my own personal preference), I find this book an informative read and a great motivator.

  24. 4 out of 5

    C.J. Darlington

    I always learn something new when I pick up a James Scott Bell book. Marketing for Writers Who Hate Marketing completely delivers on its title and is an encouraging breath of fresh air amongst the plethora of writing how-to books, especially those on the elusive marketing subject. Jim Bell always makes you feel empowered with his down-to-earth voice and practical advice. It's worth every page.

  25. 4 out of 5

    Susan Stewart

    I rarely give a five-star review. Marketing for Writers Who Hate Writing gets one for being honest about marketing. James Scott Bell, author of legal thrillers, says what many writers are thinking--we are writers not marketers. He doesn't deny, though, that we need to sell our products. According to Bell, the number one way to do that is continue to write good content. Bell tackles all the bug-a-boos of marketing, blogs, e-newsletters, and social media. He admits we writers are expected to do I rarely give a five-star review. Marketing for Writers Who Hate Writing gets one for being honest about marketing. James Scott Bell, author of legal thrillers, says what many writers are thinking--we are writers not marketers. He doesn't deny, though, that we need to sell our products. According to Bell, the number one way to do that is continue to write good content. Bell tackles all the bug-a-boos of marketing, blogs, e-newsletters, and social media. He admits we writers are expected to do these things, but offers solutions to avoid the time being sucked away from our main occupation: writing. I recommend this book for new writers, veteran writers, all writers. Now, I'm back to writing my book.

  26. 4 out of 5

    Kristy Tate

    I hate marketing Marketing is about as enjoyable as a trip to the dentist. But I found this book not only informative but also motivating.

  27. 4 out of 5

    Fee

    the #1 marketing tip is this: write a good book. Also on the list of advice: write great first paragraphs. And make sure the cover is attractive and fitting for the genre. If you want to kick in more open doors, you should read this book.

  28. 5 out of 5

    Rosemary Rey

    This was a good read. James Scott Bell is a go to author for writing skills information. I appreciated the information he offered even though a lot of it was already learned through trial and error. However, this would be good for many writers who've yet to discover the difficulties of marketing. The only thing I took issue with is that it's also intuitive information--write a good book and the readers will come, but after my years in the business, I would've hoped for more success. According to This was a good read. James Scott Bell is a go to author for writing skills information. I appreciated the information he offered even though a lot of it was already learned through trial and error. However, this would be good for many writers who've yet to discover the difficulties of marketing. The only thing I took issue with is that it's also intuitive information--write a good book and the readers will come, but after my years in the business, I would've hoped for more success. According to the author, success comes from more writing (and you sprinkle a few things on the off chance that they stick). And I know that I need to keep writing, but there comes a point in time when a writer needs an abundance of readers and reviews to fuel motivation.

  29. 4 out of 5

    Marina Aris

    Packed with good advice Not exactly what I was expecting, but helpful. The title was a bit misleading but not in a manipulative way. This is a good read despite the book being more about a shift in perspective, than about how to market. It seemed to be more about how to focus more on writing and less on marketing. Good content wins so can't argue with that. But overall this is a book all writers should read, if only to relieve a bit of the stress that comes with feeling like you have to excel at Packed with good advice Not exactly what I was expecting, but helpful. The title was a bit misleading but not in a manipulative way. This is a good read despite the book being more about a shift in perspective, than about how to market. It seemed to be more about how to focus more on writing and less on marketing. Good content wins so can't argue with that. But overall this is a book all writers should read, if only to relieve a bit of the stress that comes with feeling like you have to excel at marketing and wear many hats. It will motivate you to wear your writing hat as often as possible.

  30. 4 out of 5

    Meg D. Gonzalez

    It's a great book especially for those who are interested in self publishing, but the advice is much more limited for someone who is traditionally published. It set my mind at ease on a number of fronts, such as blogging and social media. I hope his advice will help me streamline my marketing efforts to the most effective and enjoyable methods, which will in turn free up more time and creative energy to accomplish his number one strategy: write more!

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